Send new liquor license filings to Clay
A new liquor license filing is an early sign of a new bar or restaurant. Send each filing to a Clay table as it appears, then enrich it and route it to the right rep. Liquor License Feed and Clay are separate companies.
- Make a webhook table in Clay. Start a new table from Clay's Webhook source and copy the address it gives you.
- Paste it into your feed. On Your feed, paste the address under Send filings to Zapier, Clay or your CRM.
- Set your territory. The webhook sends the states and counties on your feed, so a rep's table only holds their patch. After each morning's run, every new filing posts as one row.
- Enrich the row. Add Clay's company, owner and email lookups, using the business name, street and city as inputs.
- Route it. Send the finished row to your CRM or a rep's sequence. Use county to assign the territory and kind to keep bars and restaurants apart from stores.
What each row contains
business, dba, street, city, state, zip, county, license_type, license_type_label, status, filed, record_url, contact, phone, kind, chain, change, first_seen. Every filing has a stable id, so a repeat delivery can be matched to the row you already have. Some states don't print a phone or a contact, so those fields can be empty.
Try it before you subscribe
Point an HTTP API step at a state's free sample, such as https://liquorlicensefeed.com/states/tx/sample.json. It returns up to 25 filings from a week a few weeks back, without phones or owners, so you can build the table first.