Newly issued Wisconsin liquor licenses, updated weekly.

The Wisconsin record this page reads lists licenses once they're issued, not applications while they're pending; Wisconsin publishes it at ww2.revenue.wi.gov. A newly issued license is the public sign of a place about to open. This page reads that record as often as Wisconsin updates it and lists the new licenses by county, city and license type, each linked back to the record.

Yes. The free Watch email sends each week's Wisconsin list on Monday: city, license type, status and date, without business names. A Wisconsin subscription, $79 a month, sends every new filing the morning after it appears, with the business name and address, and for new bars and restaurants a phone number or website looked up online where the state prints none. A CSV, an API and webhooks come with every plan.

The Wisconsin source refreshes about once a week, and this page is rebuilt from it on that schedule.

Every row is read from ww2.revenue.wi.gov, the public record Wisconsin itself publishes, and links back to it. Nothing here comes from a reseller or a news report.

Every Wisconsin filing from one recent full week, in the layout a subscriber gets: business, address, license type, status, the date filed, and a phone or website where we found one. The link to each state record is left blank; subscribers get it. It downloads ready for HubSpot, Salesforce, Pipedrive, AgencyZoom or Repsly.

One-day and temporary permits (weddings, festival booths, charity auctions, tastings), and licenses nobody sells to: wholesalers, suppliers, importers, shippers, carriers, and employee or manager permits. Breweries, wineries and distilleries stay in. The first time we read a state we also treat everything it already listed as the starting point, not as new filings.

No. Renewals, reissues and reprints come out, so a filing here should mean a new place, a new owner or a move. State records are messy, so write to us if one slips through.